Sam AllanSAM Allan and his team at Auckland’s Onfire Design have been doing a lot of work behind the scene in the grocery market, contracting to some of the bigger agency players, but he is changing and emerging his operation into a frontline design house. The company has won a fine reputation in some food areas, in homewares, fashion, packaging and even the marine market, but is now targeting the food and beverage industry as its next development.

The 10 strong design team led by Allan is now offering a one-stop shop that covers packaging, point of sale, in-store activation and a lot of digital work. Sam Allan spent earlier years with a UK design company whose clients he worked on included Aston Martin and then had considerable grocery industry experience with leading agency Coats Design in Auckland before branching out on his own about 10 years ago. Onfire Design can be contacted on Auckland (09) 480 2036 or Sam@weareonfire.co.nz