New Zealand personal care brand Only Good has teamed up with a well-known kiwi artist to create unique limited-edition labels. The artist in question is Flox, also known as Hayley King, who has designed the five different labels for the brand’s body wash and handwash offerings.
Each of the unique label designs is a celebration of the natural world and features Flox’s distinctive trademark style of native New Zealand birds, ferns and flowers, intricate stencil work and beautiful bright colours. Since first making her mark in Auckland in 2003, she has become one of New Zealand’s most recognised contemporary artists.
Senior brand manager, Julia Fletcher said that she was thrilled to be working with such a talented designer. “We were very excited to work with Flox as her colourful flora and fauna themed art so beautifully celebrates the natural world which we hold close to our hearts, and we know our shoppers do too. It is also a great way to liven up Kiwi’s homes for summer with a pop of colour and Flox’s unique artistic style.”
Only Good is a New Zealand made, 100 percent naturally derived body and skincare range that has enjoyed strong growth in supermarkets nationwide since launching in 2015.
The limited edition label products go on sale 28 November.