OVERALL PRICES CONTINUE TO DROP

Despite a high seasonal produce increase, Countdown prices continue to drop. In the space of two years, the chain’s basket of 100 most commonly purchased products fell by 2.5 percent, and decreased by 0.9 percent in May on a year-on-year basis.
“Across the board, avocados continue to deliver hyperinflation as stock availability dwindles,” said Chris Fisher, general manager of merchandise, Countdown. “While there will always be prices that are out of our control due to external factors, overall our Price Lockdown programme continues to deliver significant savings for our customers.”
Among the product categories that saw the biggest decreases are health and beauty (10.8 percent), food and beverage (3.6 percent) and delicatessen (1.2 percent).