PepsiCo has launched a new sparkling water range called Bubly. Available in eight flavours – lime, grapefruit, strawberry, lemon, orange, apple, mango and cherry – and contains no artificial sweeteners, flavours, or calories. The very colourful cans have pull taps with cute phrases like ‘oh hi’.
“We created Bubly to provide consumers with a great-tasting, flavourful, unsweetened sparkling water in a fun, playful, and relevant manner,” Todd Kaplan, a vice president at PepsiCo said in a statement. This launch follows on from the brand’s move towards drinks beyond its carbonated soda items, like its Naked Juice and Pure Leaf.