PepsiCo will release the world’s first nitrogen-infused cola, potentially creating an entirely new beverage category. According to the company, the nitrogen-infused drink will have a creamy flavour with velvety foam that gives the beverage a unique texture.
“We couldn’t be more excited about how far we have come with the development of Nitro Pepsi. With Pepsi, we are going all in on delivering the most exciting experiences and offerings to our loyal fans – from engaging marketing programmes to disruptive new product innovation,” explained Todd Kaplan, Pepsi VP marketing.
“With the creation of the world’s first ever nitro-infused cola, we will be able to introduce a creamier, smoother product, reimagining cola in a way that only Pepsi can, to a whole new set of consumers.”
The new variant will be available in two flavours – original cola and vanilla. Pepsi Nitro will be sampled at the 2019 Super Bowl, but a full launch date is yet to announced.