Pink drinks aren’t just popular on Valentines Day. According to recent reports, pink drinks have had a record year with more pink gin, prosecco and rosé being produced than ever before.
The report conducted by the Wine and Spirits Trade Association (WSTA) has revealed that flavoured gin alone grew by a massive 750 percent between 2017 and 2018. Consumers reportedly purchased 41 percent (66 million bottles) more than the previous year. Last year the flavoured gin category was valued at £165 million.
The pink drink trend is largely influenced by a recent resurgence in gin with the drink growing in popularity with those aged under 45.
In addition to gin, rosé wine has recorded its first growth for the first time in five years. The report also revealed that over 100 million bottles of wine were purchased by Brits in the last 12 months, amounting to a value growth of five percent.