PLANT-BASED ‘BACON’ LAUNCHED

Global What's new Waitrose & Partners' facon

UK’s supermarket giant Waitrose & Partners has unveiled its first own-brand vegan ‘bacon’. The product was launched in a bid to meet the growing number of consumers seeking a plant-based bacon alternative. A 94 percent increase in specific searches for the vegan ‘bacon’ was reported.

Dubbed as ‘facon’, the seitan-based streaky slices are one of the many additions to the brand’s vegan range.

“Making delicious, innovative and great quality vegan products is a huge part of what we do,” said Simona Cohen-Vida, Vegan Product Developer at Waitrose & Partners. “Our vegan bacon strips have been carefully smoked to get a deep rich flavour and the spices used with the seitan makes them perfect for frying. Try them in a sandwich with lashings of tomato sauce or pop them on top of your favourite vegan burger for the ultimate Friday night feast.”