POWERADE LAUNCHES NEW ACTIVE WATER

Powerade has launched a new Active Water, the brand’s first scientifically formulated sports water with added B vitamins for energy, natural flavours and no sugar. Powerade Active Water has all the benefits of the ION4 electrolyte system to help active Kiwis stay hydrated. The new drink is formulated with sodium, potassium, calcium and magnesium to replace electrolytes lost during sweat, B vitamins for energy and natural flavours for taste.

Launching with two all-natural flavours – Peach & Apple and Lemon, in a new no sugar formulation, Powerade Active Water is the perfect choice for anyone living a busy, active lifestyle.

Jodie Timmins, Powerade senior brand manager, said the new product range has been introduced to meet the needs of active New Zealanders. “We know active people are looking for ways to help replace electrolytes lost in sweat after exercises,” said Timmins. “Powerade Active Water provides the same great benefits of Powerade’s unique ION4 formulation, in a sugar-free alternative, ideal for any active occasion. From a walk or yoga class, gym session or playing sports.”