POWERADE LAUNCHES PINEAPPLE STORM WITH COCONUT WATER

POWERADE’s limited edition Pineapple Storm ION4 + Coconut Water has now hit shelves to coincide with the 2018 Investec Super Ruby competition kicking off. POWERADE is the official sports drink of the five New Zealand franchises (Blues, Chiefs, Hurricanes, Crusaders and Highlanders).

Powerade Pineapple Storm ION4 + Coconut Water is an electrolyte drink that replenishes fluids and electrolytes lost in sweat and is POWERADE’s brand new offering in the Powerade ION4 range. Complete with four electrolytes – sodium, potassium, calcium and magnesium; POWERADE Pineapple Storm ION4 + Coconut Water has a great tasting pineapple flavour and also contains coconut water known for its hydration benefits and potassium content.

A long-standing partner of the five NZ Investec Super Rugby teams, POWERADE’s latest Pineapple Storm ION4 + Coconut Water drink is sure to appeal to not only rugby players but fitness enthusiasts.

“Rugby is one the most physically demanding sports which require players to work at high intensity for prolonged periods of time,” said Jodie Timmins, POWERADE Brand Manager.

“Whether it’s general exercise or rugby specifically, proper hydration is crucial.  POWERADE is immensely proud to partner again with the Blues, Chiefs, Hurricanes, Crusaders and Highlanders, as they look to make their claim towards this year’s Investec Super Rugby title.”

The latest release also marks POWERADE’s first product launch since welcoming New Zealand and Crusaders outside back, Israel Dagg as a brand ambassador.

Dagg says the new Pineapple Storm ION4 + Coconut Water drink is a winning combination and great addition to the POWERADE flavour range.

“POWERADE’s sports drink continue to raise the bar. Complete with great hydration benefits including potassium, Pineapple Storm ION4 + Coconut Water is really going to appeal to a number of people and be a part of my preparation and recovery routine,” said Dagg.

POWERADE Pineapple Storm ION4 + Coconut Water is available in stores now in a 750ml bottle.