PRIMO TIMING FOR NPD

Classic Kiwi brands, Primo and Tip Top are collaborating to create a new limited edition Primo experience in two iconic flavours  – Primo x Tip Top Hokey Pokey and Primo x Tip Top Mint Choc Chip.

Flavoured milk is the top impulse purchase in grocery with 64% of purchases classed as ‘impulsive’.  These two new limited edition products have been created to surprise and delight customers who’re always looking for something new to try in this popular category.  A recent study recognised Tip Top as New Zealand’s 4th most well-loved brand. Combining strong brand equity, these classic kiwi ice cream flavours create the perfect platform for a sweet collaboration.

Primo x Tip Top contains only natural colours and flavours – they won’t be here for long.

Instore early August.

Primo x TipTop – Hokey Pokey 600ml – $3.75

Primo x TipTop – Hokey Pokey 350ml – $2.75

Primo x TipTop Mint Choc Chip 350ml – $2.75