PRO FachHANDEL To Run Parallel To Drinktec In Munich

For the first time, PRO FachHANDEL will be held in Munich from 14-15th September 2017 in parallel to Drinktec, the world’s leading trade fair for the beverage and liquid food industry, which commences on September 11th and is open until the 15th. PRO FachHANDEL is a specialist and order trade fair for the entire German beverage and convenience trade. The event will occupy Hall Bo and the foyer of ICM on the trade fair grounds in Munich. The new collaboration between the two trade shows perfectly complement each other which consequently addresses the complete German beverage trade sector while reaching the industry visitor target groups. Needless to say, it will be very beneficial for both parties, including their visitors and exhibitors.

“We are very happy that the organizer GES eG of PRO FachHANDEL has decided to attach this important event to drinktec. Thanks to the partnership concluded, a platform for beverage manufacturers will take place parallel and in close proximity to drinktec where you can meet the necessary trading partners for the entry into the German market. With that, we are fulfilling a request of the international beverage industry and also have the possibility together with PRO FachHANDEL to address European specialist dealers,” explained Petra Westphal, the project manager of Drinktec.

As a driving force in the industry from world premieres to new innovations and solutions, Drinktec exhibitors cover the entire process chain in the industry. Drinktec also offers the latest logistic solutions, the topic of process automation and digital control, as well as current trends and concepts. Further to this, they showcase areas of product safety, product quality, energy and resource efficiency, and packaging – all of which provide interesting aspects for all companies.

“We very pleased to have the opportunity to carry out this exciting and promising project together with Messe München. The trade fair platform is becoming even more attractive for visitors and exhibitors from the complete retail industry with the collaboration. PRO FachHANDEL with its special areas of Newcomer Market and Beer Live fits perfectly in the supporting program of drinktec,” said Alexander Berger, CEO of GES and organiser of PRO FachHANDEL.