PURELY FRESH

Mentos Pure Fresh sugar-free gum has experienced a growth of 31.6 percent driven through the success of the large bottle format which has increased basket spend and investment in the gum category.  Mentos Pure Fresh gum is not only sugar-free but also contains green tea extract for pure fresh breath. Pure Fresh is available in Spearmint and Fresh Mint flavours in the large bottle format. Pure Fresh tins are being replaced with the convenient pocket bottle format and available in two additional flavours: Bubble Fresh and new Strawberry fruit flavour, which will further drive sales and category growth. Mento’s sugar-free gum options are great for the health-conscious consumer and ideal when craving a sweet, but sugar-free treat. For more information contact you DKSH representative.