RARE HONEY BLOSSOMS IN UK AT SELFRIDGES AND HARRODS

All honeys are most definitely not created equal. And there’s only one that can claim its spot as having the highest Unique Mānuka Factor (UMF) ever tested.  It is also the world’s most expensive honey with connoisseurs heading into luxury retailers such as Selfridges and Harrods in London and buying up to ten of the 230 gram jars at a time to secure a supply. Each jar retails for £1,388 in the United Kingdom.

This precious and highly collectible honey is the 2017 Rare Harvest made by The True Honey Co. This authentic New Zealand Mānuka honey, harvested from a single highly secret block of Mānuka trees has been independently certified at an unprecedented 1,700+ MGO, 31+ UMFTM and is strictly limited to 1000, hand numbered, signed jars. Each jar is luxuriously topped with hand-turned NZ native timber lids, the wood also incorporated into a bespoke, brass handled honey drizzler. Its white magnetically closed outer box opens out into five segments, reflecting the petals of the Mānuka blossom.

But as true luxury Mānuka honey purists know, it’s what on the inside that counts. “The UMF Honey Association can confirm that the Mānuka Honey sample submitted by its member The True Honey Co. – has generated the highest ever recorded UMF test result since our accredited laboratories first began testing samples,” remarked UMF Honey Association spokesperson John Rawcliffe.

“The UMFHA testing process tests for three key signature markers that, in combination, confirm whether a product is genuine Mānuka Honey from New Zealand. Those three key markers are Leptosperin, MGO and DHA. The levels of signature markers found in the True Honey Co. product are exceptional and underscore the quality and intensity of Mānuka honey from New Zealand.”

Just as a grapevine under stress creates a better vintage, challenging conditions in 2017 drove one single windswept, remote Mānuka block to produce a particularly potent nectar, resulting in an extraordinary, singular harvest.

This kind of result may be due to an extraordinary set of natural circumstances, but as The True Honey Co. founder Jim McMillan said, it’s not something to leave simply to chance.

“We stand behind every drop of our honey and this can only be achieved by having full ownership and control from hive to jar. The genuine care of our honeybees is paramount to us, because healthy bees make exceptional honey,” said McMillan.

Already the very limited of supplies True Honey Co. Rare Harvest are being snapped up, with orders coming in from around the world as people who appreciate the benefits of certified ultra-high UMF Mānuka honey get wind of this incredible vintage.