Snack lovers have a new option to try. Established in 2013, TasteHQ was acquired in July 2016 by Suraj Jewani with the precise aim to introduce innovative, healthy snack alternatives and international flavours to the New Zealand market. The company focuses on a range of mouth-watering Pretzel Crisps that come in four different variants; Original, Garlic Parmesan, Buffalo Wing and Sesame.
For Jewani, it was love at first taste. “The product itself prompted me to purchase this business. Pretzel Crisps have great potential and are still unknown to many consumers,” he said.
With over 20 years’ background in sales and management within national and international brands such as Bacardi, Chateau d’Ori, New World and NZ Post/Kiwibank, Jewani instantly saw an opportunity to improve product awareness and sales through social media, marketing and advertisement. To date, Pretzel Crisps are available at select New World, Pak’nSave, Four Square, Nosh and Fresh Choice stores.
“Our company’s mission is to promote a balanced lifestyle and increase the selection of healthy snack alternatives,” Jewani said. Being versatile, very low to no fat, lower calorie and zero-cholesterol, Taste HQ’s products are targeted at consumers aged 10 to 40 years who purchase snacks on taste, ingredients and convenience.
The company is about to broaden its offering with new Pretzel Pieces in four flavours, 100% Natural Coconut Water in slim aluminium cans, and Organic spices in smart value pack jars.
“Growing distribution is always a challenge, and having new products on board will provide opportunities to improve it, as Pretzel Pieces can be sold at fuel stations which are also our target retailers.”
TasteHQ plans to expand internationally over the next couple of years, with Australia and India being on the list. In the meantime, the focus is firmly on New Zealand, and Jewani is confident that Pretzel’s truly unique products will tantalise consumers’ taste buds.