The seventh annual SIAL Middle East exhibition, held in Abu Dhabi, has recently attracted a record number of visitors. The three-day event witnessed a string of major announcements, such as the new contract signed by Abu Dhabi Health Authority and Etihad to introduce healthier, Weqaya-approved meal options to its staff restaurants.
“SIAL has witnessed unprecedented growth during the last seven years,” said Thamer Al Qasemi, chairman of the organising committee for SIAL 2016. “In 2010 we had eight national pavilions, 7,200 visitors and floor space of 4426 square metres. Now, visitors have grown to over 22,000; we have 30 national pavilions and floor space has more than trebled to 14,220 square metres, underscoring the appetite and strategic importance of the event.”
Commenting on SIAL’s expanding role in the region’s food and beverage industry, Fadi Saad, SIAL managing director, SIAL Middle East, underlined that innovation in the food industry is accelerating thanks to the digital environment we all live in. “It is an aspect that we have been keen to showcase,” he said.
SIAL Middle East will return on 11-13 December 2017. To find out more, visit www.sialme.com.