RESPONSIBLE COFFEE

Grounded Responsible Coffee is exactly what it sounds like – coffee produced according to the strictest quality and sustainability standards.

Q: What is the brand story?

A: Grounded Responsible Coffee is about being as sustainable as possible, with no compromise on design, quality, price or convenience. That’s why Grounded Responsible Coffee not only tastes good but is also 100 percent Fairtrade, 100 percent organic, certified Climate Neutral, and involved in reforestation in multiple countries helping clean up the environment and restore native flora and fauna.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The products are crafted for today’s consumer – fast growing category and segments, stunning design, premium quality, on-trend flavour profiles, sustainability ‘baked in’ to the essence of the brand, certified climate neutral, organic and Fairtrade, and we are involved in reforestation.

The current product range includes Plunger Grind 200g – 2 variants (Kickstarter blend & #time2shine blend); Whole Coffee Beans 200g – 2 variants (Kickstarter blend & #time2shine blend) and Coffee Eco-Capsule 10s – 3 variants (Kickstarter blend, #time2shine blend, Colombian Single Origin), Nespresso compatible.

Q: What is innovative or unique about the product?

A: It delivers on quality, design, sustainability, price and convenience. Sustainability is ‘baked-in’ to the name, design and product – it is certified Climate Neutral, Organic and Fairtrade.

Q: Who is the consumer and what benefit does the product bring them?

A: Grounded is primarily targeting Millenials who want products that reflect their personal values and style, and also those who want to do their bit, without compromising on taste, price or convenience.

Q: What consumer trend does the product support?

A: Premiumisation, design trends, coffee flavour trends, more sustainable consumption without compromising taste, price or convenience – concern about the environment and climate change, concern about chemicals in food, concern about protecting farmers and workers, provenance, growth of natural products, desire for variety, trust of smaller brands, cutting through the clutter of the category – shop-ability – Grounded is designed to be ‘easy to shop’. 

For more information please contact letschat@groundedcoffee.co.nz or call +64 09 356 4625