ISM in Cologne will bring together suppliers of sweets and snacks. There will be over 1,600 exhibitors from 60 countries, making it the largest trading point for sweet treats and snacks. There are a variety of participation models which new exhibitors can utilise, which is based on the product segment and maturity of the exhibitor’s product. New exhibitors can also take part in the “Newcomer Area” or the “Start-up Area” – depending on the age and experience of the company. The layout of ISM means that exhibitors are bundled based on theme, making networking a breeze.
The hot drinks segment will also be catered for, with the Cologne Coffee Forum which will have workstations for exhibitors as well as espresso seminars and best practice presentations.