SOCIAL MEDIA A MUST FOR COMPANIES

Nielsen data, showcased at a recent Facebook press conference, has reinforced the importance of social media for businesses. The data revealed that of the 2.5 million Kiwis who use Facebook every month or more, 80 percent per cent discover brands and products there, and more than half of these people choose to learn more about that product. 36 percent of people who find a business or product on Facebook go on to share it or discuss it with their friends.