Having launched its first gluten-free cereal in 2016, with delicious crispy flakes made from the goodness of wholegrain brown rice, Special K has followed on from its strong success with two new variants, one with flaked almonds and sweetened cranberries and the other with cashews, macadamias and coconut.
Gluten-free and natural cereals continue to command strong growth from health-conscious consumers and shoppers, with the segment tracking at 17.4 percent dollar growth YTD (Source – IRI Total New Zealand Supermarket YTD 28 May 2017). Flavoured variants are helping fuel this further growth in the gluten-free category as taste concerns are one of the biggest barriers to consumers when considering gluten-free options. Special K seeks to address this with alternatives that taste just as good as the originals so that all consumers can experience something special at breakfast.
Special K Nourish Fruit Free is a delicious blend of multigrain Special K flakes, nuts and seeds plus cluster of oat, quinoa and rye. Carefully crafted with essential nutrients to support a healthy metabolism, and the goodness of whole grains, fibre and protein – it provides the nourishment consumers need in a breakfast cereal.