STARBUCKS LANDS IN NZ SUPERMARKETS

Nestlé has announced the launch of a new range of Starbucks coffee capsules. These are the first Starbucks coffee products developed using Nespresso proprietary coffee and system technology and consists of six signature flavours that consumers can enjoy in the comfort of their own home.

This launch came after the two companies joined forces to create a global coffee alliance in August last year.

With the launch of these new Starbucks by Nespresso range, for the first time, Kiwi coffee lovers will be able to enjoy the same Starbucks coffee at home. The premium and exciting coffee products will be made available in supermarkets.

“We are committed to continuous innovation to provide Kiwis with new and exciting ways to enjoy coffee at home,” said Nestlé Oceania director of e-business, strategy and marketing, Martin Brown. “We are proud to be working with Starbucks, a global coffee brand that shares our passion for quality coffee and craftsmanship, to offer coffee drinkers an at-home solution that meets their discerning quality expectations whilst being conveniently accessible at their local supermarket.”

The new range of Starbucks by Nespresso capsules combine Nestlé’s coffee and system know-how with Starbucks’ unique coffee flavours and house blends.

The range includes six signature flavours, ranging from Starbucks blends and single-origin coffees, all made from 100 percent high-quality arabica coffee, ethically sourced from farmers in the world’s premier coffee-growing regions.

“For years, we have offered Starbucks’ favourite roasts through our in-store coffee house experience,” said CEO of Starbucks New Zealand Charles Belcher. “Through our partnership with Nestlé, we are excited to be taking the first step to open this premium experience up to all Kiwis, allowing them to make their favourite Starbucks recipes at home using their Nespresso machine.”