STIRRING UP GINGERNUTS

Gingernuts have been a staple in nearly every Kiwi’s pantry for generations. Known as being the ultimate dunker for a cup of tea, Gingernuts are not only Griffin’s top-selling biscuit but are also New Zealand’s favourite biscuit.

Griffin’s are ready to stir things up with the release of their new Gingernut fingers. The perfect shape for stirring in a cup of tea, the biscuit is smothered in creamy milk chocolate and comes in a 180g pack.

The sweet biscuits category is currently valued at $249 million and has experienced 1.5 percent growth this year. Gingernuts is the fifth largest Sweet Biscuit sub-brand that is currently worth $9.3 million.