Located on Paerata Road, the main thoroughfare in and out of the town, New World Pukekohe opened its doors on December 2, offering shoppers a first look at New World’s new generation of stores.

Owner-operator Tim Wilson began his journey with Foodstuffs in 2012 at Four Square Matakana. After stepping into the ownership role at New World Flaxmere in Hastings in 2016, he was offered the opportunity to own and open New World Pukekohe.

“I couldn’t say no. It’s a great pleasure to be writing a new chapter in the history of New Zealand supermarket retailing, and an exciting, rewarding challenge I am taking on with great energy and dedication,” Wilson told SupermarketNews.

Tim Wilson

The 1690 sqm store is the 100th New World on the North Island, and has been designed to inspire customers and redefine their experience, serving as the cornerstone for future New World stores.

The store incorporates clean, modern design, with a family-relic John Deere tractor on display in the produce department. A number of innovative schemes designed to improve customer engagement are on offer, such as in-store tasting demo areas with up to 20 in-store demonstrations every week from local suppliers, and quiet hours every day from 3-7 pm.

“We want it to become more than just a supermarket,” Wilson said of the new store. “My goal is for New World Pukekohe to become the hub of the Pukekohe community – a place where people come together to share their collective love of good quality fresh food, proudly grown in our own backyard.”

The store also houses a ‘Meal Spot’ section, providing customers with nutritious meals set and ready to go. Catering to those in need of a quick and affordable bite to eat for lunch, or a take-home hassle-free dinner, the section showcases a wide range of pre-prepared meals designed to provide convenient healthy options.

New World Pukekohe’s entire approach was informed by feedback with the local community, gathered over the months prior to the store’s opening.

“They told us they wanted a memorable customer experience and an environment that catered to their specific needs,” said Wilson. “We did everything we could to deliver that, from stocking local produce throughout the store to baking artisan-style doughnuts based on our customers’ favourite flavours.”

With sustainability at the forefront of consumer concerns, Wilson and his 140-strong team have been working hard to implement eco-conscious schemes, too. New World Pukekohe accepts BYO containers, uses biodegradable produce bags, and has all the operation facilities required to ensure it operates sustainably, including LED lighting, skylights, and digital ticketing.

“Opening a brand new store is always an exciting but challenging experience, and the way my team have hit the ground running has been extraordinary,” said Wilson. “At this stage, we are going to take a breath, settle in, and enjoy our incredible new store. We will make sure our customers feel comfortable and can find their way around their new local.”