SUMMER DAYS HAVE BRAND-NEW WINGS

Red Bull has just launched a Kiwi-Apple variant, its new Summer Edition energy drink. Available in two pack formats (an individual 250ml can and a take-home 250ml 4-Pack), the product contains the same key ingredients with a brand-new taste of kiwifruit and apple. Red Bull hopes this release will be as successful as last year’s, when the brand launched a Summer Editorial Tropical Flavour that sold more than one million cans, with 63 percent of them being incremental to the overall Energy category.