SUPERMARKET EXPANDS E-COMMERCE FOR HOLIDAY SEASON

US-based supermarket giant Walmart unveiled nine new tech-enabled shopping features in preparation for the busy holiday season.

The expansion of e-commerce services is the retailer’s response to the shortened holiday season in the US. The company hopes the new features will help save customers’ time, and ultimately provide convenience in shopping for gifts.

Among the new shopping services is the Gift Finder – an online feature available in the company’s website that provides shoppers with personalised gift options suited for over 40 gift recipients.

Another is the Scannable Toy Catalog which can be accessed through a customer’s IOS device. Launching in November, the digitized experience will allow shoppers to scan items from Walmart’s seasonal catalogue using the retailer’s app.

Others include Free Next Day Delivery, an expanded Check Out With Me and Dot Com Store, Pickup Today, free two-day shipping, and Online Grocery Pickup and Delivery.