The world’s largest trade fair for sweets and snacks, ISM, is gearing up for its 47th year. The event will return to Cologne, Germany, from January 29th to February 1st, 2017, with 1,600 exhibitors from 65 countries being expected. ProSweets Cologne, the international supplier fair for the sweets and snacks industry, will be staged parallel to ISM.
As a perfect companion to chocolate and biscuits, coffee and hot drinks will take centre stage, opening up new perspectives for buyers from the sales channels café, confectioners, bakeries and cake shops. The attractive combination also works in the food retail trade, where sweets, biscuits and hot drinks are often presented on neighbouring shelves.
Next year, ISM will stage the ‘Cologne Coffee Forum’ once again, with workshops, sampling sessions and effective networking opportunities with exhibitors.
Also part of ISM’s supporting programme are a bigger ‘New Product Showcase’ and the ‘ISM Expert Stage’, where market researchers of Innova Market Insight will be holding their trend lectures.
For more information, visit www.ism-cologne.com.