T&G’s first pallet of Californian blueberries, grown under the brand Orchard Rd is on its way to Ho Chi Minh city this week. While the first delivery that arrives in market this week contains Californian berries, in a few weeks, Orchard Rd blueberries will be supplied from farms in Oregon and then from Washington.
Following the announcement of the removal of the Vietnamese trade barrier earlier this year, T&G Global quickly developed a plan and route to market to leverage the opportunity for its blueberry category.
T&G Global commercial manager for North America, Piers Hanbury said the company has been exporting grapes and apples to Vietnam for the past ten years and adding US berries to the mix only reinforces their presence in the market. “We are confident that this will become a significant market in future for us. It will likely take some time to educate consumers about the benefits of blueberries, but in time, it could take off like it has in China and other Asian markets.”
Vietnam is a fast-growing market of 95 million people, and while blueberries are a relatively new product for local consumers, research shows that they are already recognised as a superfood and as a beauty aid for the skin.