THE FUTURE OF PROTEIN

The Beyond Burger is available to the NZ grocery market, after receiving huge media attention in mid-2019.

Beyond Meat’s explosive growth across the globe mirrors a growing consumer appetite for plant- based proteins, with the market growing 42% in the US alone, from 2016 to 2019. Beyond Meat has positioned itself at the forefront of this plant-based revolution, thanks to the Beyond Burger’s meaty texture and taste, designed to satisfy both meat eaters and vegetarians alike.

A study showed that 93 per cent of customers at  US grocery chain Kroger who bought Beyond Burger, also bought animal meat during the same period, indicating that the demand for plant- based meats are definitely not limited to vegetarian or vegan consumers. With ‘Meatless Monday’s’ and flexitarian diets becoming more and more common in New Zealand households, Beyond offers customers the ability to enjoy a juicy, high-quality burger at home, while still feeling good about sustainability and animal welfare benefits of plant-based protein.

Over 10 years of research and millions in investment from the likes of Bill Gates went into developing the technology required to turn simple, non GMO ingredients into a product that provides the protein, heft and juiciness of a traditional beef patty without the use of animals. The bulk of the patty come from 4 main ingredients – water, pea protein, canola oil and coconut oil – with extracts of natural ingredients like beetroot, apple and pomegranate providing its meat-like colour and texture. Beyond is also free of all major allergens, like gluten, soy and dairy, making it accessible to a wide range of customers.

For more information contact Ken Wilson Meats on 04 471 6716.