THE STAGE IS SET FOR ANUGA 2017 – 10 TRADE SHOWS IN ONE

 

With almost 7,200 exhibitors from 100 countries, Anuga is the largest food and beverage trade fair in the world. 89 percent of the exhibitors and 69 percent of the visitors come from abroad. In 2015, Anuga attracted almost 160,000 trade visitors from 192 countries.

Anuga covers the entire fair grounds in Cologne, which after all are one of the largest in the world.

284,000 m² gross exhibition space in 11, in some cases multi-storey halls, four entrances, a continuous trade fair boulevard and a central piazza ensure clear structures, fast connections and a high quality of stay.

The concept of Anuga ensures a well-arranged layout: 10 trade shows under one roof.

This concept was successfully introduced in 2003, since then it has been repeatedly adapted to suit the market and once again further developed for the coming Anuga.

NEW IN 2017:

In hall 7 coffee, tea & co. are being awarded their own platform for the first time, indeed under the trade fair name “Anuga Hot Beverages”. Until now the hot drinks were exhibited jointly in one trade show together with bread and bakery products.

With the new trade show “Anuga Hot Beverages” the organisers are doing justice to the segment’s significance within the trade and in the out-of-home market, which has grown over the last years. “Anuga Hot Beverages” met with great interest from the very beginning and is very popular among the exhibitors of coffee and tea.

The theme “cuisine” is also being re-defined at Anuga. To this end, the trade show “Anuga Culinary Concepts” is bundling cooking skills, technology, equipment and gastronomy concepts. Customers from the out-of-home market have numerous points of contact here, which offer information, entertainment and contact to the stars of the cooking scene.

As a result of dividing the hot beverages off from the “Anuga Bread & Bakery” trade show, it was possible to restructure this trade show and above all benefit from more space. The response here is excellent.

The other trade shows overall are also showing themselves from their strong side.

Since big, market leading companies exhibit alongside small and medium-sized suppliers on an equal footing in all trade shows of Anuga the desired diversity, internationality, selection and last but not least quality ensues.

Additionally the supporting programme offers a host of industry-specific events. Among others Anuga stages for the first time a congress that focusses on the theme of E-Commerce in the food trade. “E-Grocery Congress@Anuga 2017” offers decision makers from the industry and from the trade the opportunity to get to know the various forms and goals of digital strategies and check to see if they are implementable within one’s own company. Best practice examples and current trends will be graphically illustrated. The congress is picking up on one of the prevailing trends within the trade. Online trade and digital marketing in combination with a strong and customer-oriented bricks-and-mortar trade is the concept for the future especially in the strongly developed markets of Europe and North America.

India is presenting its culinary diversity and efficiency in the food industry

India is the partner country of Anuga 2017. From 7 to 11 October 2017, Indian suppliers will not only present the wide variety of Indian food and beverages, but will also impressively demonstrate their competence and efficiency in the international trade and food service sectors. With its multi-faceted food industry and worldwide and globally widespread cuisine, India is the ideal casting for the role of Anuga’s partner country. The Ministry of Food Processing Industries (MOFPI) – the Government of India – is responsible for the partner country activities of India at the leading international trade fair for food and beverages. The Ministry will among others participate with a delegation at the Opening Ceremony of Anuga on 7 October 2017.

India definitely doesn’t exclusively stand for the well-known specialities of its highly praised culinary tradition, which is considered to epitomise versatility and the love of enjoyment. The high-quality raw materials, partly processed and finished products of the Indian sub-continent are also of immense significance within the global food industry.

In addition to tea and spices, the export goods of the Indian food industry include rice, cereals and pulses, in other words products, all of which – as well as ready-made meals – will be exhibited at Anuga.

The large variety of the Indian cuisine and its products is due to the diversity of the regions and provinces. The ingredients and methods of preparation can vary strongly. However, vegetables and fruits as well as cereals, rice, spices and herbs, dairy products and honey form the basic elements. In addition to a wide selection of vegetarian dishes, there are also numerous meat or fish-based meals. In the same way that the Indian cuisine has influenced and further developed other nations and traditions over the course of its 8,000-year long history, vice versa the Indian way of life has inspired dishes and cuisines all over the world through to the modern “fusion cuisines”.