THE TRADITIONAL WAY

Pete’s Natural Lemonade is a New Zealand beverage company passionate about creating the best natural drinks around. Created in Nelson and run by husband and wife duo Pete and Marleen, the company produces artisan lemonades made the traditional way.

Q:  What is the brand story?

A: Pete’s methods are traditional, which means that the entire range uses New Zealand grown fruit without any additives, artificial preservatives, colours or flavours. They are also freshly squeezed fruit drinks, not from concentrate, with up to 50 percent less sugar than other drinks. The company buys its fruit from growers all over the country, and squeeze most of it themselves using a machine imported from Italy. From an initial production of 1100 litres, which equates to 3500 bottles, Pete’s Natural has grown to the stage where they are now selling that amount every day. As a result, they set up their own facility two years ago, where they now control the entire process – including bottling. This decision has paid off, as it has allowed production expansion and offers more product for the New Zealand market as well as looking to the export market, as the brand has a strong offering overseas.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The product range includes Lemonade, Currant Crush, Orange Berry, Lime-O-Nade, Ginger Beer, Lemon Chilli, Feijoa Lemonade and Kola. Some unique selling points are that they are all-natural beverages with no additives, chemicals, preservatives or artificial colours or flavours. They are made from freshly squeezed fruit, hence the cloudiness and sediment, and only New Zealand grown fruit is used. The drinks contain 30 to 50 percent less sugar than other leading brands. They are naturally brewed with hops in quirky bottles.

Q: What is innovative or unique about the product?

A: The lemonades are traditionally brewed, old fashioned lemonade, which is lightly fermented. They contain hops and, in some flavours, lavender for the health benefits. Pete’s Natural is the only company in New Zealand using freshly squeezed, New Zealand grown fruit for lemonades instead of concentrates from overseas. The poducts contain only about half of the sugar of other drinks – a trend Pete’s Natural started about eight years ago.

Q: Who is the consumer and what benefit does the product bring them?

A: The customers are mainly cafes, bakeries, delis, specialty stores. It is not a mass-produced product and is a healthy offering for their customers. The unique and quirky bottles are just a bonus!

Q: What consumer trend does the product support?

A: Health conscious products, a short ingredient list (all in plain language, no difficult words, E’s etc.), as well as fermented foods and foods low in sugar. 

For more information please contact Marleen on +64 021 0785 758 or email peteslemonade@xtra.co.nz