Coca-Cola has launched a classic Kiwi combination just in time for summer – Coca-Cola Raspberry is the new limited edition flavour. In keeping with the company’s commitment to reduce sugar across its range, Coke Raspberry also has 25 percent less sugar.
“We know that Kiwis love creating their own Coke and Raspberry mix and it’s seen as adding something a little bit ‘special’ to your Coke. Coke Raspberry is going to be the perfect treat for people to take to their summer BBQ or party,” said Tracey Evans, marketing manager at Coca-Cola Oceania.
“Kiwis have been very vocal in their desire for Coke and Raspberry especially on social media, this has been an influence on us bringing it back – Kiwis asked and we listened!”
Originally hitting shelves in 2006, Coke Raspberry was one of the most popular limited-edition flavours ever released, and Kiwis have been asking for its return to shelves ever since.
“Coke and raspberry have been an iconic Kiwi flavour pairing for decades. We’ve further developed the recipe and New Zealand is the first country to launch with this new Coke Raspberry. When we launched Coke No Sugar earlier this year, people were trying to guess what it might be and were speculating that it could be Coke Raspberry.”
“We now have a very limited run of Coke Raspberry available to enjoy over summer. People will need to get in quick, as we’re anticipating this to be very popular!”
“When I think about Coke Raspberry it tastes like the essence of a Kiwi summer roadie – fun, carefree, refreshing and youthful. We are excited to see what our fans think of our new recipe nearly 10 years on,” said Evans.