VANILLA TO THE MAX

Pepsi Max Vanilla has been launched in New Zealand. The no-sugar version on Pepsi with a hint of vanilla will join the Pepsi beverage line-up.

“Vanilla is one of the world’s most loved and commonly used flavours, and so we’ve ingeniously ‘maxed’ this, bringing consumers a new burst of smooth vanilla flavour, which is anything but boring,” said Brad Van Dijk, PepsiCo senior director ANZ Beverages. “Pepsi Max Vanilla represents our ambition to deliver flavour experiences without sugar to the cola category and we’re confident that our version of vanilla will be a huge hit with consumers.”