In time for pancake day on 25th February, Waitrose & Partners has exclusively launched first-to-market, ready-made vegan pancakes from Squeaky Bean.
With veganism at an all time high, searches for vegan pancakes in January on Waitrose.com are up a staggering 1,385% compared to January last year. The new brand has also proven very popular with online shoppers with searches for Squeaky Bean up over 90%.
- Squeaky Bean Vegan Fluffy American Pancakes are made with soya and are a delicious vegan alternative to the classic stacking pancakes with a delicate light fluffy texture and a beautifully sweet finish.
- Squeaky Bean Vegan Original Sweet Pancakes are made with soya and are the perfect option for those craving a crêpe, drizzle with lemon and sugar for a classic pancake day treat.
“Shrove Tuesday is always a favourite with our customers and this year we wanted to make sure everyone had a ready-made delicious pancake to eat. Whether you have them swimming in maple syrup and facon or go classic with lemon juice and sugar – our vegan customers won’t be missing out on their sweet treat this February,” said Charlotte McCarthy, Vegan Buyer at Waitrose & Partners.