VIBRANT ON-THE-GO JUICE

Kiwis are loving the recently launched energetic and innovative fruit drink range designed specifically for people on the go.

“FRUIT BLAST is a fun, intensely flavoured fruit drink with pulp to provide a real fruity experience. Kiwis are already showing us they love both the full-on fruity flavour of FRUIT BLAST and the fun, innovative bottle shape,” said brand manager Stephanie Baker.

Kiwis love both the full-on fruity flavour of FRUIT BLAST and the fun, innovative bottle shape.

It’s available in a 500ml bottles in three flavours: Apple, Pineapple & Passionfruit, Apple & Orange and Apple.

A fun, dynamic nationwide FRUIT BLAST marketing campaign is running over the summer months, including adshels, street posters, digital panels, a radio partnership and digital content.

“In addition, the team has been offering samples at transport hubs, transit stations and industrial workplaces – quenching the thirst of tradies working in the hot heat. By the end of January, we’re expecting to have given away 25,000 samples.”

A fun, dynamic nationwide FRUIT BLAST marketing campaign is running over the summer months, including adshels, street posters, digital panels, a radio partnership and digital content.