It has long been known how many health benefits are packed inside a blackcurrant. Combine this with ideal growing conditions, 100 percent organic certification and a passionate team committed to bringing customers pure premium products, and they too will enjoy the vitality and vitamins of ViBERi.

Q: What is the brand story?

A: ViBERi Blackcurrants are grown in Pleasant Point in the South Canterbury region at the foot of New Zealand’s Southern Alps. Various studies suggest that blackcurrants contain high levels of Vitamin C and antioxidants, found to assist with optimum health. Growing certified organic gives consumers peace of mind and infuses the blackcurrants with a richer taste.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: ViBERi produce the only certified organic blackcurrant products in New Zealand. It produces blackcurrant powder in a range of sizes, freeze-dried blackcurrants, soft-dried blackcurrants, frozen blackcurrants, blackcurrant pureé and blackcurrant juice concentrate. We also has a range of chocolates, including soft dried blackcurrants hand rolled in 58 percent organic Belgian dark chocolate and freeze-dried blackcurrants hand rolled in organic Belgian white chocolate and blushed with ViBERi blackcurrant powder.

Q: What is innovative or unique about the product?

A: As well as having the only certified organic blackcurrant products available to market, the freeze-dried blackcurrants and organic chocolate rolled blackcurrant varieties are the only product of their kind currently in market. The goal is to allow consumers to be able to use blackcurrants every day in any way within their diet, as a snack, a health supplement as well as home cooking and high-end cuisine.

Q: Who is the consumer and what benefit does the product bring them?

A: The consumers aim to lead a health-conscious lifestyle. They are conscious of the product being grown in New Zealand, certified organic and see that the blackcurrants are making a difference to their health. ViBERi also sells its organic blackcurrant product as ingredients for further food manufacture. This powder is used in drinks, yoghurts and berries in mueslis and snack bars.

Q: What consumer trend does the product support?

A: Plant based diet, healthy, organic and natural superfood that is environmentally friendly. 

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