WHAT TO STOCK – BABY EDITION

Here are our top five products to stock in the trending Baby category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include Beauty, Handcrafted, Eco-Friendly and Oil. Contact Georgia – georgia@reviewmags.com or phone 09 304 0142 ext 712.


 Little Angels started a baby food revolution in 2013 with their new range of snap-frozen baby food made from the freshest produce; cold pressed oils and free-range meats.

Little Angels are the perfect natural alternative for parents who don’t want to buy processed jars and pouches for their babies. With a 10k plus loyal following on social media, the brand is at the forefront of an exciting new niche in the baby food market.

Each pack contains 10–11 frozen cubes, which is around 3–6 servings for a baby. Using healthy fats and nutrient-rich ingredients – and never adding sugar, concentrates or thickeners – Little Angels lets parents introduce their baby to a wide range of tastes and flavours.

Founder Heather Baker is a Registered Nurse who knows exactly what babies need – and what they don’t – when it comes to baby food. Little Angels helps parents give their babies the healthiest possible start in life.

For more information Heather on heather@littleangels.co.nz or visit www.littleangels.co.nz.


Munch is an award-winning eco-friendly New Zealand company that makes products, by mums, for families.

They believe that food should be contained in natural products and those products must be environmentally friendly. Munch products incorporate strong design elements and are useful, beautiful and green.

All their products have been designed with thought and care. These practical products are made from safe food materials and designed to be reusable.

Munch Reusable Food Pouches are great value, and each 200ml pouch means that there is enough for a snack or meal, or to use for packed lunches. They are also BPA and phthalate free, dishwasher and freezer safe.

Munch Baby Feeders:

  • Introduce solids safely with the Munch Silicone Baby Feeders.

  • No Messy Mesh Bag: their food grade silicone teat is easy to clean and won’t stain.

  • Each teat is dishwasher and steriliser safe.

For more information, contact their New Zealand sales manager Judith Riepl on 0212922394, or visit www.munchcupboard.com.


Fresco Nutrition is an NZ-based, family-owned company that makes a range of goat milk products suitable for infants, and the whole family.

Their Goat Gold Plus Infant Formula range has been selling in Paknsave and New World stores since 2013, and they are about to start offering their Family Milk Drink, which is a fortified goat milk powder suitable for children aged from three up to elderly.

Their products are made for families looking for an alternative to cows milk, either because of allergies or intolerance or just for those who appreciate the benefits of goats’ milk in its own right.

For more information visit www.fresconutrition.co.nz or contact us at info@fresconutrition.co.nz.


WaterWipes are the world’s purest baby wipes and contain just 99.9 per cent purified Irish water and a drop of fruit seed extract. These pure baby wipes offer all the benefits of cotton wool and water, as recommended by midwives. Suitable from birth, they are kind to baby’s skin and may help avoid nappy rash and other skin conditions such as ezcema. They are made in Ireland, are extra soft, and absorbent and leave no greasy residue – just a clean, fresh feel.

WaterWipes have won many awards around the world and in NZ.  They are gentle enough to use on premature babies’ skin and the only baby wipe to ever be approved by Allergy UK and The National Eczema Association of America.

For more information visit www.waterwipes.com/au/baby or contact Andrea at waterwipes@marzena.com or 0800 146 279


Earthwise, established 1967, in the Waikato is now a leading health & wellness company delivering effective, natural, accessible alternatives to mass-produced chemical products for Kiwi families, that don’t cost the earth. The Earthwise philosophy is simple – if nature makes it, then we don’t need to.

Natural based baby products can help protect against irritation and dryness common with delicate newborn skin.  Earthwise Baby, personal care range includes a Bar Soap 80g and unique Hippo 275ml range – Body Lotion, Shampoo, and Body Wash, enriched with the nourishing properties of natural goats’ milk.  Jungle Fruits Bubble Bath 275ml offers a natural alternative to bath time, ideal for children with sensitive or eczema-prone skin.

Earthwise’s plant powered laundry products are naturally effective and gentle on baby’s clothes.  Our Baby Ultra Gentle Laundry Liquid 1L, Wool & Delicates Laundry Liquid 1L, and Papaya & Aloe Vera Fabric Softener 1L leave washing soft and fragrant.

Earthwise products are also grey water and septic tank safe, using plant-based components, biodegradable ingredients, and recyclable packaging.

To find out more visit www.earthwise.co.nz