WHAT TO STOCK – BAKED GOODS EDITION

Here are our top five products to stock in the trending Baked Goods category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include Carbonated, Functional, Convenience and Branded Fresh. Contact Georgina – georgina@reviewmags.com or phone 09 304 0142 ext 705.


Enjoy the blueberry vanilla goodness in this light and airy loaf. The TIP TOP Blueberry & Vanilla flavoured loaf is bursting with the fruitiness of blueberries complemented by vanilla’s aromatic flavour. A gentle combination of flavours made in heaven, so you can savour every mouthful.  Lightly toast, add a touch of butter and enjoy the moment.

For more information visit www.gwfbaking.co.nz.


While Pure Delish is renowned for delicious handmade and award-winning breakfast cereals, many are less familiar with their fantastic range of delicious snack bars, slabs and bites.  Mouth-wateringly yum and handmade from real and densely nutritious ingredients with no added nasties, these premium baked goods are setting the new standard in the traditional biscuit, lunchbox and bakery offerings available in stores.

All recipes are created in-house by Kaz, founder of Pure Delish and then baked to perfection by their in-house team of talented bakers.  With a range of four snack bars, four slabs and four, soon to be five, bite/biscuit variants there is something to suit even the most discerning customers.  While Pure Delish products are delicious for everyone, the whole range also offers other health benefits, including those requiring gluten, dairy and egg free.

If you are keen to hear more, please get in touch with Mike, the National Sales Manager at mike@puredelish.co.nz or call 09 5745701.


Born in 2002 from a love of baking, preparing (and devouring) delicious treats.  Molly Woppy owners Alistair Parker and Hayley Molloy baked up a plan to fill a gap in an expanding market; a premium, artisanal range of cookies.

Fast forward to 2018 and sticking true to their core value of handmade, Molly Woppy launches the Artisan Range.  Baked using only premium, quality ingredients and free from anything artificial to colour, preserve or flavour.  Blending New Zealand butter and free-range eggs with top quality on trend ingredients that add functionality to everyday premium indulgences.

The Artisan Range consists of six delicious flavours providing the New Zealand consumer true homestyle baking for those who don’t always have time, or the lifestyle, to bake their own: premium convenience straight from the box.  With the added bonus of gluten-free and dairy-free options for those consumers with dietary requirements.

Molly Woppy Handmade Artisan Range is now available nationwide, offering an everyday premium indulgence for all. For more information, contact Angus Woodhead at Molly Woppy on 09 828 6095 or at angus@mollywoppy.co.nz.


Flocking Good Bread

Introducing the newest artisan range of sourdough breads from Venerdi. A range designed to lift the category and ruffle a few feathers. Offering consumers something uncompromisingly delicious, this range focuses on what free-from eaters can have.

A range that anyone would feel proud to take to a BBQ or share at a picnic. Featuring a Broken Black Rice and Polenta Sourdough loaf, Sweet Potato Sourdough Buns and Fancier Sourdough Pizza Bases; these are ‘flocking good’ breads that will spruce up any occasion and see consumers relishing every morsel.

Intolerances and diet aside; this range is vegan-friendly, gluten, dairy and soy free, not that you’d ever know it and that’s the point. Unrecognizably gluten free. Simply soft artisan-style breads everyone will love.

For more information visit www.venerdi.co.nz or send a message to info@venerdi.co.nz.


Introducing the Bonnie Oat Biscuit. Something nutritious and delicious to bridge the hunger gap. The perfect pick-me-up when you have three-thirty-itis that takes on the world of healthy snacks and creates a new alternative to the bliss ball or protein bar.

With 50% less sugar than your average sweet biscuit, Bonnie Goods has made it as healthy as they can without compromising on taste – a wholefoods biscuit.

Available in three flavours – Dark Chocolate & Hazelnut, Dutch Spiced and for their final flavour they’ve teamed up with the good folk at Fix and Fogg and created their own version of the classic New Zealand Peanut Brownie biscuit.

For more information visit www.bonniegoods.co.nz.