What To Stock – Functional

Here are our top five products to stock in the trending FUNCTIONAL category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include Award Winners, Eggs and Bacon, and Frozen. Contact Felicity– felicity@reviewmags.com or phone 09 304 0142 ext 707.



Nootropics’ are an emerging and fast-growing category of compounds designed to improve cognitive function and mood that students, executives and elite professionals consume to help with their competitive edge. Ārepa is New Zealand’s market leader in this space and exported around the world. The now-patented drink and powder are 5/5 health stars, all-natural, caffeine free and rich in plant-based polyphenols like New Zealand Blackcurrant and Pine Bark Extract which hold 10+ years of research behind them.  The products are designed to help the mind and body under moments of pressure and stress.

For more information visit www.drinkarepa.com or touch base with sales@drinkarepa.com for wholesale enquiries.


San Elk Artisan Stock is made using premium quality certified organic dehydrated and finely ground vegetables, herbs and spices blended together with other fresh ingredients to create a natural, nutritious and flavoursome stock.

Each batch is individually handcrafted in small batches to ensure attention to detail, consistency and freshness.

San Elk tastes just like homemade stock and is a convenient way to add a deep, natural flavour to meals.  They are easy to use, quick to dissolve in liquid or can be sprinkled on food as a seasoning and great value for money as one container makes up to 13 litres of stock.

No maltodextrin, palm products, GMO’s, preservatives, additives or artificial colours and free from gluten, lactose, yeast.

They take into consideration various dietary requirements and have vegan and a Low FODMAP option available.

Available now from Natural Things Distribution – sales@naturalthings.co.nz


Lo Bros is proudly made in New Zealand and is the number one selling Kombucha across Aotearoa. Lo Bros is naturally low in sugar and small batch brewed using all organic and natural ingredients to create a refreshing brew bubbling with 100,000,000 live and gut-loving probiotics in every bottle.

The Lo Bros Kombucha range features seven delicious flavours, including New Zealand’s favourite Feijoa, and comes in 330ml and 750ml bottles. Lo Bros also produces Kombucha Sodas and Apple Cider Vinegar Tonics across its living beverages range.

  • Ginger & Turmeric 330ml / 750ml
  • Raspberry & Lemon 330ml / 750ml
  • Ginger & Lemon 330ml / 750ml
  • Green Apple 330ml / 750ml
  • Peach & Ginger 330ml / 750ml
  • Feijoa 330ml / 750ml
  • Passionfruit 330ml / 750ml
  • And coming soon… Watermelon 750ml

For more information visit: www.lobros.co


Refreshing New Vitasport

Vitasport electrolyte rehydration drink mixes have been relaunched as part of an exciting new refresh. Containing the electrolytes magnesium, potassium and sodium, and only natural colours and flavours, they are designed to replenish electrolytes while quenching thirst during or after exercise. These are available in convenient packs of three sachets. Each sachet can be added directly to water bottles. Whether you are striving for a podium finish, or just getting through your weekly exercise regime, having a Vitasport is the perfect way to rehydrate. Super convenient, they’re great for throwing in a gym bag, taking on a long bike ride or cooling down with after an invigorating run. Each sachet makes a 600mL rapid electrolyte replacement drink. Available in Active Blue, Berry Boost, Rapid Orange and Lemon Lime.

Made in NZ by locally-owned food company Walter & Wild.


Em’s Power Cookies Hemp Protein Cookies are New Zealand’s first Hemp Protein Cookie.  Hemp is full of nutrients. The superfood contains all nine essential amino acids, the correct balance of omega-3 and omega-6 fatty acids, high in B vitamins and minerals. Em’s Power Cookies Hemp Protein Cookies are also vegan-friendly, have no added cane sugar and are a good source of protein with over 10g protein per 50g Cookie. The new hemp range is available in two flavours – Peanut Butter and Choc Brownie at all Countdown and select New World stores.

For more information contact Em’s Power Cookies at www.powercookies.com.