Wild Appetite is one of New Zealand’s leading fine food manufacturers with a range of premium quality products for the retail grocery, export, and gourmet and gift markets.
Wild Appetite’s humble beginnings began 28 years ago in 1989 on a small blueberry farm in Matakana, just north of Auckland. Local produce grew in abundance in the rich, fertile soil and so all excess fruit and vegetables were preserved, pickled and turned into delicious sauces and condiments that are still sought after today. Nearly thirty years later, Wild Appetite has matured into a vibrant heritage brand with national distribution and award winning export success, producing an exciting range of products enjoyed by food lovers in New Zealand and around the world.
Wild Appetite’s approach to the artistry of making sauces and condiments is to take good quality, natural and fresh locally sourced ingredients wherever possible, and turn them into innovative exciting flavours that allow food lovers an easy way to turn any meal into a gourmet everyday experience.
Here at Wild Appetite, we prefer to use fresh ingredients as opposed to preserved, in order to optimize the taste and flavour of our finished products,” said Pete McCracken, owner of Wild Appetite. “All our products are free from artificial flavours and colours providing great taste and flavour that does not come at a cost.”
All processes at Wild Appetite are audited annually to ensure compliance with SQF Global Food Safety & Quality standards meeting FSANZ. With this new Global Quality standard, it enables Wild Appetite to produce for global food brands. Quality improvement is a continuous evolution, and the team at Wild Appetite acknowledges that yesterday’s quality standards will not be the same for tomorrow’s ever changing consumers and market conditions.
Many Wild Appetite products have won several international awards, and to date the company has fourteen London Great Taste Awards, a justification that the products are up there with the best in the world with regard to taste and flavour.
“Our Wild Appetite family all share the same passion and love of quality flavours,” explained McCracken. “Our innovative team continue to strive to remain at the forefront of product manufacturing and we all love exciting our customers when we unleash new products and flavours. When everyone is committed to the same goal, the company continues to grow and succeed.”