Over 70 years ago, in 1944, Bill Aitken realised that refugees of the war in Europe were bringing new ideas about food to New Zealand, and that the products they had traditionally cooked with were not readily available in this country.
William Aitken & Co was set up to import and market food products from Europe, such as the now market-leading brand Lupi, Barilla Pasta, Crespo Olives, and Sun-Maid Raisins. Under Bill’s grandson Graham Aitken, the company has grown to become one of the largest independent food importers into New Zealand, specialising in selling and marketing overseas brands to FMCG retailers. Now the company is under the management of the fourth generation of Aitkens with Sam Aitken as managing director and sister Hannah Aitken is also employed by the company.
Now in new premises in Kingsland, this great kiwi business story continues to focus on overseas imported lines but has also added some premium local products.
The key to a successful agency is the ability to be flexible based on supplier or customer needs, and William Aitken & Co can do this with their strong relationships across supermarket head offices, as well as key partnerships with foodservice and route customers. The partnership with Centurion Sales and Marketing has proven a successful one at store level and is an advantage for William Aitken & Co.
For more information check out the website, www.williamaitken.co.nz or call 09 370 0000.