WINNING IN GROCERY

KML is one of New Zealand’s leading sales and merchandising companies, representing national and international brand owners in the FMCG market. Established in 1995, KML has grown to an over 70-strong team located around New Zealand from Invercargill to Kaitaia. The business continues to provide brand owners and retailers with a proven model that delivers sales growth. General manager, John Timms, has been in the grocery industry for 30 years and believes that despite the market being very competitive at the moment, it is an exciting time for suppliers. “Innovation is always highly sought after by retailers and last year KML worked alongside Twinings to launch Infuse, a cold-water infusion beverage which allows consumers to conveniently flavour the water inside a water bottle in a cost-effective way. “Who would have thought that a tea brand would come up with such an innovatively successful product,” said Timms. “With innovation, comes consumer demand and as the industry has seen oversees with Amazon enabling same-day delivery on groceries, in-store service in supermarkets has never become more important” according to Timms. “Our brand owners are working more closely with us than ever before to be successful in the current competitive retailer environment, which is great.”

The KML business has had great success over the past 20 years and continues to do so today. “The last 12-18 months has been a very successful time for most of our brand owners and the year ahead looks to continue this trend. It’s all about continuing to employ and retain the best people which, when combined with great systems and processes, will continue to deliver great growth results, happy brand owners and even higher employee engagement levels.”

KML services provided include key account management as well as sales and merchandising representation for Brand Owners. For more information contact John Timms on 021 580 159 or email him at john.timms@kml.net.nz or visit www.kml.net.nz.