New Zealand wine brand Wither Hills is giving consumers a chance to attend its 25th birthday celebrations through a new consumer promotion. Throughout March and April, consumers across the country will have the opportunity to win an instant ticket to attend the wine brands 25th birthday celebrations.
With 100 tickets (50 x double passes) to be won across retail and on-premise, this is the largest consumer promotion in Wither Hills’ history and perhaps ever seen in the New Zealand wine category.
Dave Campbell, marketing manager for Wither Hills, believes its 25th milestone marks a special time to celebrate the brand’s journey since its first vintage in 1994.
“Starting from small beginnings and only a few hundred cases, the brand has had a fantastic journey over the last 25 years. Highlights include the royals visiting us in 2014 (the Duke and Duchess of Cambridge) and being recognised as one of the top 50 respected wine brands in the world in 2013. The industry has changed a lot since 1994, but our reason for being – making the best wine from our home in Marlborough, has always remained the same.”
Winners will be treated to flights, accommodation and a one-night-only event at Wither Hills, tasting rare Sauvignon Blanc, Pinot Noir and Chardonnay, from the 1990s through to more recent vintages, paired the best of the best in local produce served in Wither Hills’ recently refurbished cellar door and restaurant.
“Through this promotion, we’ll be lifting the lid on a large chunk of our cellar for the first time, as well as giving the winners a taste of some of the new wines under our Cellar Collection label that are only available via our Cellar Door in Marlborough.”.
“Marlborough is a special place, but we realise not everyone has the opportunity to visit us. This promotion is about giving Kiwis from all over the country a chance to come and celebrate with us at our home and experience the magic of Wither Hills,” added Campbell.
The Wither Hills consumer promotion will launch on March 1st nationwide across supermarkets, bottle stores and on-premise venues.