Made in the heart of Taranaki, Nourish Beef Jerky has been developed and crafted by a team of experts. Made from New Zealand free-range, grass-fed beef, seasoned with the finest selection of herbs and spices and marinated to lock in the flavour before being naturally preserved, cooked and packed into bags.
Q: What is the brand story?
A: The story starts 12 years ago when Nourish began making jerky – developing different styles, textures, sizes and flavours to meet the demands of customers all around the world. As time went on and rhe jerky business continued to grow, bag after bag was consumed by the team to ensure quality, consistency and perfection in every batch.
Nourish became the jerky experts and decided to begin working on the perfect jerky for New Zealand taste buds – one that is moderately soft to the bite, full of flavour that is punchy but subtle, and made from New Zealand’s own free-range, grass-fed beef.
So, development began in the Nourish kitchen. The company developed recipes that the team trialled, tasted and improved. They knew they’d secured the ideal recipe that New Zealanders would love when the Nourish team developed a weekly ritual “Jerky Friday” to take bags of jerky back to satisfy the three o’clock cravings and to give them the boost they needed to get through until the weekend.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Therange consists of three flavours of beef jerky – Manuka Smoked, Teriyaki and Sweet & Spicy Chilli. The packaging stands apart from other meat snacks on the market with its fresh, premium and boutique design.”
Q: What is innovative or unique about the product?
A: The range is naturally preserved, free from added MSG and artificial flavours and made right here in New Zealand.
Q: Who is your consumer and what benefit does the product bring them?
A: Males, traditional consumer of jerky, 18-60 years old, wanting to be more conscious of health and also males aged 18-35 years old, conscious of health, interested in being active, health and fitness. They are mid socio-economic, pride in taking care of self, interested in jerky as a healthier snack to traditional snack foods (chocolate, chips etc.). The consumers also include the household shopper – snack for children’s lunch boxes, entertaining guests, snack platters. Active consumers aged 18-35 are also a consumer, for occasions when a protein snack is desired.
Q: What consumer trend does the product support?
A: Nourish’ s experience with jerky manufacturing and close customer relationships means our jerky has been developed in line with three key market trends. One is food awareness: consumers are more conscious about what they eat, where it comes from and how it is made. They want locally sourced products that are safe to eat. Another trend is taste, which is so important in ensuring a repeat purchase. Nourish flavours have been formulated to be punchy and authentic. As well as taste, the texture is equally important – Nourish has found a moderately soft jerky is more popular than a traditional hard jerky.
For more information please contact national sales manager Steve Dickie at firstname.lastname@example.org or call +64 027 839 3946