COUNTDOWN DROPPING LEVEL OF ITS PRINT ADVERTISING
While newspapers still have an important part to play in industry advertising, it has come as a surprise to many that Countdown has decided…
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Mini Jellies From Allens
ALLEN’S have introduced new mini fruit-flavoured jellies Tangy Tots and Jelly Tots to their range of classic lollies. The packaging has been redesigned to…
Read MorePOSITIVE STEPS TO HEALTHY LIVES
WHILE public health activists in New Zealand continue to plug for food bans and taxes, the food industry is in fact engaging people in…
Read MoreACADEMIC NONSENSE ON MARKETING TO KIDS
There’s a lot of confusion and ignorance around the marketing and advertising of foods to children, be it on television, online, or simply on…
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Waitoa leading the way with food innovation
For the fourth consecutive year Waitoa Free Range products have been nominated as a finalist in the NZ Food Awards. This year their new…
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PROGS TARGET REDUCTION IN PROMOTION DISRUPTORS
THE concern expressed by many suppliers at New Zealand being the world’s promotion capital with a major level of promotional price pointing has been…
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RECORD NUMBERS AT ANUGA 2015
Premiere trade show, Anuga has had record numbers this year with over 7000 exhibitors registered from 108 countries. Approximately 155,000 visitors are expected to…
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Investing in Salmon
South Island-based Mt Cook Alpine Salmon has been awarded significant Government investment which will help refine and maintain its fully integrated operation. Callaghan Innovation…
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