A passion and love for fine food led owner Mary Brons to develop an artisan range of gourmet chutneys, relishes, pickles and jam, which she branded NoShortcuts – because there are no shortcuts taken in the way she prepares and cooks them.
Q: What is the brand story?
A: The cooking and preservation process may be time consuming, but this labour of love achieves great taste, beautiful aroma and naturally striking colours. The raw materials are sourced locally, handpicked from suppliers who are able to provide the quality and freshness of fruit demanded and cooked the old-fashioned way in small batches, without adding any artificial colours, concentrates or preservatives. Mary has rapidly grown her business from start up in her home kitchen, to a commercial base in Albany, expanding the total number of products on offer to 8, with more on the horizon. She has also recently introduced the economy and convenience of 1 kg and 2 kg Catering Packs for the food service industry.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The NoShortcuts range consists of Beetroot Relish, Gherkin Relish, Mustard Pickle, Sambal Ulek, Tamarillo Chutney, Old Plum Chutney, Thai Tomato, Feijoa & Ginger Jam. They are all handmade, completely NZ natural and packaged in glass jars to provide long shelf life without preservatives.
Q: What is innovative or unique about the product?
A: An artisan range of handmade gourmet chutneys, relishes, pickles and jam. Cooked the old-fashioned way in small batches using all-natural fresh ingredients with no added flavours, colours, fillers or preservatives. NoShortcuts can be used as a garnish, topping, side dressing or blended into cooking as a flavour enhancer.
Q: Who is the consumer and what benefit does the product bring them?
A: Discerning and health conscious food lovers, who value the benefits of good wholesome food without having to sacrifice flavour.
Q: What consumer trend does the product support?
A: Vegetarian, vegan, non-gluten, dairy free, all natural.
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