Wild Appetite currently contract manufactures for numerous well-respected brands from New Zealand and abroad. Wild Appetite offers contract manufacturing to clients on an open and transparent basis, in order to achieve a cost effective and win-win end result.
Q: What is the brand story?
A: Wild Appetite’s ‘Mate’ is a fun and friendly brand from an iconic Kiwi company. Wild Appetite has won 14 London Great Taste Awards, justification that its products are up there with the best in the world. ‘Mate’, the new brand, is price and value competitive in mainstream grocery and features fun cartoon and emoji branding in an oxygen barrier 315ml plastic squeeze bottle. Wild Appetite is passionate about the foods it creates: intriguing flavours, vibrant taste and culinary craft.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The current range includes; BBQ Mate Sauces – Smokey Bell Pepper, Smokey BBQ, Asian Stir Fry, Lemon & Herb; Salad Mate Dressings – Caramelised Balsamic, Creamy Caesar, Honey & Mustard; Dessert Mate Sauces – Double Chocolate, Butterscotch & Maple, Four Fruit Sauce; Milk Mate Drink Mixes – Chocolate, Strawberry, Iced Coffee, Chocolate With 1/3rd Less Sugar.
Q: What is innovative or unique about the product?
A: There is an emoji character on the principal display panel, central to the marketing initiative.
The Strawberry Drink Mix contains real strawberry juice as an ingredient – not just flavoured as per other ready to drink SKUs on market. The milk mixes are very easy to mix compared to dried powder products on market, and the child friendly packaging means there is no mess. They are healthy, more natural concentrates for adding to flavour milk, and come in low sugar and dairy free variants. The Low Sugar Iced Coffee variant can be used with any form of milk, including dairy, coconut, soy and almond.
The Asian Stir Fry Sauce is truly tested and a unique fusion of Asian flavours, and the Caramelised Balsamic is proving to be the number one seller within Salad Mate. The sauces and dressings are versatile and can be used across a range of foods. There are no more than four SKUs per sauce category, and the flavours selected are ‘everyday use’ flavours.
Q: Who is the consumer and what benefit does the product bring them?
A: Each category is slightly different, but overall has a broad appeal. The new Milk Mate product range has been developed as a mainstream range that is to be marketed to children (age 2-19), with flavours such as chocolate for busy parents who want their children to drink more milk and make healthier beverage choices. It will also appeal to the health conscious or lactose intolerant consumer, with low sugar and dairy free variants like chocolate and strawberry.
Q: What consumer trend does the product support?
A: Healthy with low sugar variants, no artificial colours or flavours, preservative free unless an ingredient already has one present (such as mustard). They are premium products at an affordable everyday price.
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