Andre Wike’s professional career began cooking in some of Auckland’s top cafés, high end catering companies, and many years as a private chef. During this time, he noticed there was a serious lack of quality baked goods available.
Q: What is the brand story?
A: Andre’s Kitchen was created out of the need for top quality cookies to be brought back to the market. Andre Wike is the face of Andre’s Kitchen and went to market with New Zealand’s favourite cookies in late 2010. Within ten months of trading they won the 2011 New Zealand Food Award Bakery section for the Ginger Cookies and placed as a finalist in 2012 and 2013.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The current range are 250g bags of Anzac Cookies, Chocolate Chip Cookies and the flagship 2011 New Zealand Food Award winning Ginger Cookies, which have become an everyday treat for thousands of people. The range really stands out from the competition as the cookies are packaged in a stand-up brown paper bag with a full clear front so the consumer can see what they are getting within those vital seconds a product must sell itself. We also have Red Velvet, Mocha Chocolate, Double Chocolate and Anzac 40g size cookies which are currently being used by New Zealand Natural at their concept ice cream parlour MELT to make ice cream sandwiches, as well as retailing at Farro Fresh.
Q: What is innovative or unique about the product?
A: Andre’s Kitchen uses only the best ingredients, such as New Zealand butter, and use no additives or preservatives. Top-quality packaging gives the products a shelf life of six months. The cookies are extruded but then are hand rolled to get that homemade look and taste which sets Andre’s Kitchen apart from its competitors.
Q: Who is the consumer and what benefit does the product bring them?
A: The main client base doesn’t mind spending that little more on our brand as they know Andre’s Kitchen are just as good, if not better, than a home batch. They would, without hesitation, be happy to share with close friends and family over coffee or tea. Typically, clients are medium to high end earners with two or three kids who know good food when they see it.
Q: What consumer trend does the product support?
A: The products aren’t a trend (like Cronuts) but of late the world-wide obsession towards the use of butter (of which Andre’s Kitchen uses plenty and won’t look to cut back on) is a trend that isn’t looking like it will go away any time soon.
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