BOTANICAL INGREDIENTS

An ailing mother and an ancient text led to the creation of Puraty, a range of functional organic beverages. Puraty sources botanical ingredients that are produced according to rigorous sustainability standards, including criteria for measuring ecological, economic, and social sustainability.

Q: What is the brand story?

A: Scott Patterson’s mother was diagnosed with possible early signs of osteoporosis. He started looking at the much wider world of natural health therapies, and came across the remarkable work by a person called Pedanius Dioscorides circa 70AD, who wrote one of the world’s longest lasting of all-natural health books. A Strong Bones medicinal tea was formulated and given to my mother. Paterson started to receive requests to buy the medicinal tea from other friends, and an accidental business was born.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: Puraty currently has eight functional teas; Digestive Aid, Energiser Boost, Liver Detox, Sleep Well, Slim Down, Green Tea Kombucha, Green Tea Matcha and Green Tea Turmeric.

Q: What is innovative or unique about the product?

A: Puraty teas are functional and organic.

Q: Who is the consumer and what benefit does the product bring them?

A: The 25-to- 60-year-old female, health conscious consumer.

Q: What consumer trend does the product support?

A: Puraty products are organic and natural and contain no preservatives, no additives and no GMO.

For more information contact Deanna Chiang on +64 021 116 8018 or dee@plumagencies.co.nz