The CleanPaleo brand encompasses a range of premium wholefoods that lead with flavour and defy convention. Launched in 2013, it is a premium brand targeted at consumers seeking to maintain a Paleo, gluten-free, or simply a healthy lifestyle, and is characterised by products that are free from gluten, grains, dairy, preservatives and additives.
Q: What is the brand story?
A: Starting from a simple range of breakfast blends, the range now includes over 20 products which span across the snacking, protein powder and bread categories. The range currently includes Breakfast Blends (cereals), Protein Powders, Biltong (dried beef) and Bread (gluten free). The brand has struck a chord with informed, discerning health conscious consumers who have influence over the food purchased in the household.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: CleanPaleo Breakfast Blends are made from natural nuts, coconut, and seeds and certified organic fruit [Fruit Fusion Breakfast Blend]. There are four variants; Manuka Crunch, Original Crunch, Cacao Berry and Fruit Fusion. Our breakfast blends are gluten free, grain free, dairy free and contain no preservatives, no additives, and no added sugar.
CleanPaleo Biltong is made with the finest grass-fed beef that is then air dried with the perfect blend of salt, pepper and coriander to give it a wonderful aroma and balanced flavour. There are three variants; Original Grass-Fed, Smoky Chilli and Chipotle and Garlic.
CleanPaleo Protein Powders are 100 percent natural; they do not contain any artificial or chemically engineered ingredients. There are four flavours; Native Vanilla, Light Chocolate, Mochaccino and Island Mango. All variants available in both 600g and 180g packs. They are made from free-range egg white powder, flavoured with natural ingredients and lightly sweetened with certified organic dried coconut nectar. This makes our protein powders highly nutritious and safe for diabetics as well as Paleo-friendly.CleanPaleo range contains no artificial flavours, no added sugar, and no preservatives.
Q: What is innovative or unique about the product?
A: The CleanPaleo range is made for all of our products using only whole food ingredients and don’t add any preservatives, food colourings or refined sugar.
Q: Who is your consumer and what benefit does the product bring them?
A: The range is targeted at consumers (late 20s and 40s+), educated, and who understand nutrition and the basic principles of Paleo, who are looking for optimum health. CleanPaleo and the Paleo lifestyle provides balanced energy, stable blood sugar, more efficient work outs, can burn off body fat, improve sleep, clear skin, reduce allergies, improve mood. It’s easy to find, and CleanPaleo is easy to use on the run.
Q: What consumer trend doesthe product support?
A: People are trying to achieve balance and optimum health in their lives, but are often unwilling to compromise on taste and convenience.
For more information please contact Tim Holt on +64 021 873 146 or email tim@riotfoods.com
