Ceres Organics began 35 years ago with a mother wanting to feed her young children organic food. She began an urban organic vegetable co-op out of her garage, this grew to become New Zealand’s first organic store.
Q: What is the brand story?
A: In 2001 Ceres Organics achieved full Bio-Gro Organic certification, and became New Zealand’s first certified organic warehouse and distributor. In 2009 Ceres Organics obtained the first EcoSocial Certification in Australasia, formalising the ethical and socially responsible sourcing philosophy the company has practiced from the start. Staying true to its ethos, Ceres Organics moved into New Zealand’s first 5 Green Star certified warehouse in 2013. Today, Ceres Organics is recognised as one of Australasia’s most well-known brands in organics, standing for trust, quality and innovation. They are passionate about sourcing the healthiest, highest quality organic foods, from suppliers all over the world who it knows and trusts to be socially and environmentally responsible.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: A comprehensive portfolio of Certified Organic products spanning 40 categories and over 400 SKUs.
Q: What is innovative or unique about the product?
A: Ceres Organics product range is 100 percent Certified Organic, and span everyday mainstream categories through to highly innovative health categories.
Q: Who is the consumer and what benefit does the product bring them?
A: “Ceres Organics consumers range from those embarking on a journey towards health and wellness right through to green warriors with strong environmental, ethical and social values. Due to the transparent, clean nature of the products Ceres also captures those looking for allergy friendly and/or plant based options.”
Q: What consumer trend does the product support?
A: Consumers are increasingly looking for less processed options, with simple ingredient lists. They seek transparency and honesty from companies and products. Health is meeting convenience as consumers look for easy ways to incorporate more good-for-you food into their diets. A number of food trends continue to be on the rise including the rise of the flexitarian (following a vegetarian diet most of the time), raw foodism (heat destroys the goodness in food), Paleo, plant based everything (legumes, ancient grains, seeds, nuts), alternative proteins and alternative flours, ‘Free From’ everything (gluten, nuts, dairy, soy) and functional foods.
Awareness and interest in organics is growing. Thirty-eight percent of organic shoppers indicate they increased the percentage of their household food budget spent on organics over the past year. Fourteen percent of organic households say they spend 40 percent or more of their food budget on organics, and more than two out of three Australian households say they bought at least one organic product in the past year.
For more information please contact Alex Player at email@example.com or call +64 09 965 3527