PARKERS Beverage Company is a New Zealand owned fully integrated food and beverage company. It is a market leader in bottled and boxed water while also creating and distributing functional beverages in its state of the art factory.
Q: What is the brand story?
A: Travelmate is a New Zealand owned brand. The name is self-explanatory – it is a travel and lifestyle recovery drink containing New Zealand pine bark extract. It is your friend when you travel.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Travelmate comes in a 500ml sipper cap bottle and flavoured with New Zealand lime.
Q: What is innovative or unique about the product?
A: The innovation is in the pine bark extract, Enzogenol. Enzogenol is 100 percent natural extract from the bark of New Zealand grown Pinus Radiata trees.
Q: Who is the consumer and what benefit does the product bring them?
A: The consumer for Travelmate is people from all ages who are active. Enzogenol consists of a mixture of natural antioxidant and anti-inflammatory plant compounds known as bioflavoids. Due to these compounds Travelmate supports healthy brain function, healthy attention, concentration and behaviour, healthy blood vessels, circulation and blood pressure, healthy eye function and heathy oxidative balance. To be consistent with active lifestyles, Travelmate is produced with a sipper/sports cap to easy use on the go or while driving.
Q: What consumer trend does the product support?
A: Healthy living, functional waters and beverages and single origin. Travelmate is bottled at source with pure New Zealand artesian water, then mixed with New Zealand pine bark and flavoured with New Zealand lime. It is stabilised with New Zealand citrus.
For more information contact Doug Speedy at doug@parkers.kiwi or call +64 021 145 9609
